Sports Illustrated Applauds Lauria & Company

Broadway’s Lombardi is featured in this week’s Super Bowl Preview issue of Sports Illustrated:

“When Lombardi opened on Broadway in the fall, no one thought a sports-infused drama about a long-dead football coach would be the only new play to last the season.  But the production, which has grossed $4.9 million, has extended its run through June 19, even as 11 other new productions have closed.  Lombardi’s success, jump-started by a marketing effort aimed beyond the traditional theatergoer and bolstered by the Packers’ Super Bowl run, has alerted Broadway to a previously untargeted audience: passionate sports fans.  “It’s bringing new people to the theater,” says Lombardi producer Tony Ponturo.”

Click HERE to read the rest of the feature, or pick up the February 7th issue on stands now.

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Tags: Dan Lauria, Green Bay Packers, Lombardi, Sports Illustrated, Super Bowl

This entry was posted on Friday, February 4th, 2011 at 4:18 pm and is filed under Broadway Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.